ev3n company. Changing company's history since 2016. Customized products certainly aren’t new to the market, but they are adding an extra perk as more and more companies are including customizable features in their products.“We’re reaching a level where personalization is not only a perk for those consumers who are keenly aware of their wants it and needs, there are instances where problems outside of not finding exactly what they want are being solved.” writes Rae Whitte in a Forbes article. The rise of individualism in the last decade brought forth one central priority: to stand out. Of course, everyone can have the same iPhone, but each individual customer would like to customize its size, color, storage capacity, and phone case color.